Juventus' New Jersey Sponsor
Posted on by Brandon on April 7th, 2010 | 2 Comments »
Goodbye New Holland, Hello Betclick. Juventus has signed a new two year jersey sponsorship deal with Betclick UK Ltd. which will go into effect July 1, 2010.
The interesting part of the new deal is that Betclick won’t be the lone sponsor on the Juventus jersey. Juventus President Blanc has devised an innovative commercial strategy which will see two title sponsors share the sponsorship rights of the Juventus home and away jersey. In an attempt to increment the profits deriving from jersey sponsorship, Juventus decided to have two different partners who will affix their brand to the new jerseys.
Ive heard from somebody round the forums that Juventus is probably the big team in Europe that changed their sponsor the most often… If you really think about it you dont see other top teams changing as often as Juve does…
In this case, I actually like Betclick, they seem to adapt well to the different kits, and they dont impose ugly/huge logos or stupid colors.
it’s because calciopoli dude we down into the darkness so we build the team again from zero